What is your business inspiration?
I’d always wanted to design and saw a real opportunity in the lingerie market for style-led smaller band, larger cup lingerie.
What are your three best selling products?
Ooooh it’s very close between our classic balcony sets: the black and indigo silk DiDi collection and the ivory and pale pink silk Mai Collection. Our new full-cup Evie collection has been incredibly popular too.
What is your top tip for someone starting their own business?
Research and plan as much as you can before launching. And don’t be scared to ask others for help / advice, you’d be surprised how willing to help people are.