Search Engine Optimisation: why it is so important for your local business
If you have a website, blog or an online community then Search Engine Optimisation, or SEO, is vital to help get your business off the ground. It is a long game marketing activity that needs constant nurturing.
SEO helps to drive traffic to your website, build trust with your customers and ultimately drive conversions.
An effective SEO strategy, that has been implemented consistently is the building block from which your business can launch an awesome marketing strategy.
There are many basic things you can do to improve the search rankings of your website, from correct title tags, heading tags and an effective keyword strategy. However a holistic strategy that takes into account the whole of your business is what you should be aiming for to achieve ultimate succsess.
What is SEO
At a top-level SEO is where you ensure that your website is as visible as possible to search engines. It is however more nuanced than that. It is all very well increasing traffic to your website through SEO, however ensuring that that traffic is targeted and relevant is vital. If you get it right you can be sure that you will see long term return on investment.
Getting started with SEO
As we’ve said if you get SEO right you can raise brand awareness, increase traffic which in turn will increase leads and sales and therefore profit. If you’re looking to get started with SEO yourself these initial areas are where you should be looking:
1. Keyword optimisation:
Your keywords are the building blocks of SEO, spending time researching and defining your long and short-form keywords are essential to know exactly who you are targeting and what they are looking for. All other parts of your SEO are informed from your keyword research.
Look at all of your content, title tags and meta descriptions to ensure that you are using your keywords correctly throughout your site. Are you publishing regular, relevant content and are you promoting that content through all of your channels.
3. Regular audit and analysis:
We always say that our methods are not fixed, we always test, learn and revise our stragies based on the analytics. We also know that best practices change due to the fast moving nature of the digital world. If you’re not regularly looking at your data, analysing results and making alterations based on these results then you can never know if your strategy is working. A regular audit of your site and of your website’s analytics will inform how you go forward.
Why use a SEO Strategist
Our SEO techniques will improve the rankings of your website to ensure that you have the best possible foundations to build your online business. Without an effective strategy you are scrabbling around in the dark, hoping you’re getting it right.
What you can expect when working with us on your SEO strategy
1. Research and analysis
When working with any new business we want to get to know you and your goals. We will talk to you to determine what your strategic objectives are. We’ll use our experience and look at your industry to understand what your competitors are doing to help inform the next steps. This research and analysis will be used to undertake a Keyword audit and strategy.
2. SEO Audit
We will conduct a full SEO audit of your website as the first step to create a plan that can have measurable results. The comprehensive audit of your website will assess how search engine friendly your site is through a number of tests and checklists. This research will inform the website optimisation recommendations that we make. We will assess all aspects of your website’s search engine performance from backlink profile, existing content to anything else that impacts how people find your brand online, including on your social media platforms.
3. Review findings with you:
Based on the audit we will provide improvement suggestions which we can implement or hand over to you in a workshop.